Advertising campaigns of Benetton

I show a frenh movies concerning the last campain of Benetton.
Benetton chose to defend the monkey who will disappear a day.
This campain is less provocative compared with the other campain that Benetton have made before.
In the movies, Paolo Landi the director of Benetton publicity said the time of the scandal is finish. Today, the publicity with event like the 11 september, can't try to shock the audience.

That why Benetton decided to change his strategy of communication.
Moreover, in 2001, the last photograph Oliviero Toscani left the fabrica.
The fabrica is the workshop of publicity.


http://mediaplayer.nouvo.ch/60-1/01/2

posted by Céline @ 6:22 PM