A species in danger
A species in danger
That is the last campaign of Benetton.
Following the departure of the photograph Oliviero Toscani, Benetton decide to make a campaign less provocative without changing their strategiy: defend their value and use them image to defend some causes.
This time the cause is to defend the life of great apes. Indeed, they are dying out as a result of the expanding human population, deforestation, the destruction of their habitat and with hunting and traps.
In my opinion, this campaign is less provocative than the others. However I like the engagement of Benetton in order to defend a noble cause.
posted by Céline @ 10:23 AM
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