Tajidin Agah, Afghan
In this new press and billboard campaign, Benetton show us a new values of the firm: the solidarity. In deed, Benetton tell us different stories of men or women helping people with civils act.
I chose to present to you the storie of Tajidin an Afghanistan. This man lost all these possessions but found the force to help of people as stripped as him.
Tajidin was a landowner in Afghanistan. He is now the voluntary acting head of Jalozai new-arrivals refugee camp in Pakistan.
This advertising bill illustrate the campaign celebrating the
International Year of Volunteers.
This man,Tajidin was landowner in Afghanistan.
He is now the voluntary acting head of Jalozai new-arrivals refugee camp in Pakistan.
During the civil war, more than 800000 Afghans left their country.
Tajidin made the same way, he arrived in Jalozai with 70 000 refugees like him.
The living conditions in the camp was disastrous, Tajidin was designed as responsible of the camp.
Tajidin is the voice of the camp in communicating with the authorities and the NGO's and he helps co-ordinate distributions. He worry about theft and the safety of the women .
During the interview, he said that is difficult to bear to see his people like
It also said that this camp look like a graveyard for the living.
Thanks to the advertising countryside, it wishes that the world discover the situation of its country.
posted by Céline @ 10:28 AM
2 Comments:
Do you think such ads help Benetton to sell more clothes?
I don't think all ads of benetton help the company to sell more. The aim of Benetton is to give a message and the values of the company thank to there ads. In this campain, they wanted to show to the large public that people could help other people while becoming volunteers.
It was a celebrating on the International years of volonteers.
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