Advertising campaigns of Benetton

Aids

aids, originally uploaded by cpeyrard.

In the Spring of 1992, Benetton made a very controversial ad campaign concerning the AIDS virus.
The target of the campaign is to educate the public about AIDS. These ads were meant to show people the ways to contract the virus.
On the first and the third image, represent a forearm, lower abdomen, and a backside, all stamped with the words "H.I.V. Positive."
The last one (on the middle) was called "Faces of AIDS" in which over 1000 young people are in a large group photo

posted by Céline @ 8:43 PM