Advertising campaigns of Benetton

Death Row

DeathRow, originally uploaded by cpeyrard.

These ads, represent men condemned to died by the court of the USA.

In 2000, the Benetton campaign was about convicted murderers that are on death row.
The ads show portraits of American death row prisoner in jail. They are wearing uniforms and the catchphrase “Sentenced to Death” is write in front of them.

On the posters you can read the inmate’s name, date of birth, crime, and expected method of execution. In the campaign, inmates also talk about different subject such as their childhood, their dreams, everything except information in relation to their victims.

posted by Céline @ 9:15 AM